Wednesday, April 16, 2008

ATA Airline's Bankruptcy - Or, Marooned on a Tropical Island


This is one of our favorite places to just kick back and enjoy a little R&R - the Marriott's Maui Ocean Beach Club on the beach at Ka'anapali in Maui, Hawaii.
We scheduled a week's vacation and took off from the Oakland CA airport on the ATA Airlines on Sunday March 30th and flew without problems directly to Maui. The tickets had been purchased and paid for some time ago.
The day after we arrived in Maui Aloha Airlines announced they were closing but they had made some arrangements with other airlines to handle the return of their passengers to the main land. We smirked with self-satisfaction that we would be OK; until early on Wednesday morning when the Marriott's personnel notified us that the ATA Airline had also filed bankruptcy sometime in the night and had already stopped flying. Luckily we had brought a laptop computer with us and my hubby immediately got on it and his cell phone to try and get us two seats back home later in the week. Were we ever surprised - ATA had made no efforts to help their stranded passengers throughout their entire flight area. Our tickets home were worthless!
The helpful customer service rep for United Airlines finally found us two tickets to get home by a circuitous route, but three days later than we had planned to go home. The one-way tickets for two people cost nearly $1,600. We then contacted the hotel's desk - and luckily for us - they had another room in the resort that we could stay but only for the two extra nights that we would be forced to stay in Maui. Adding the cost of additional nights at the resort, additional days of a car rental and food to the expensive ticket home you can imagine what these few days cost.
The route home was a very long one; Maui to Molokai, Molokai to Honolulu, Honolulu to Los Angeles, Los Angeles to San Francisco - then a $100 taxi cab ride from the San Francisco airport to the Oakland airport to pick-up our car for the drive home. We were thankful to get home because many people were still stuck in Hawaii when we left and wish to thank United Airlines for their courtesy and help in getting us to the main land.
Why do large corporations have the ability to cheat so many people? You could not convince anyone that ATA Airlines hadn't know about their financial problems far in advance of the closure date; especially since they had all the paperwork together to file bankruptcy during the night and close up immediately. Yet, they kept taking client's money selling tickets until the last minute with no plans to perform as promised. If a small company continued to sell and collect money from clients for products or services that they didn't intend to provide, the local law enforcement people would be in hot pursuit of these business owners to put them in jail for defrauding their clients. Why does corporate America have the ability to defraud people with no regret and no reprecussions?
Maybe it's time to once again regulate the airline industry - they don't seem to be able to do it for themselves. What do you think?

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